Fri, July 12, 2013
Heart-Centered Service...Through Marketing?
Integrated healthcare practitioners are great at what they do:  provide healing on many levels - physical, emotional, mental and spiritual - plus offer guidance, support, information and education on leading a healthier lifestyle.  They are so focused on running the business and serving patients or clients, they may be missing a key component of service: heart-centered marketing. 

Many feel marketing is synonymous to 'selling' -  a concept they are uncomfortable embracing.  Or they just don't know how to reach a target market.  But Heart-Centered Marketing honors the compassion these health care providers have for their patients, because it's really about service.  "You can be the best healer in the world, but if no one knows how to find you, it doesn't matter." 

Healers want to help everyone, but for benefit of patients, I encourage them to specialize and focus.  You want to go to the best in the field, or a specialist with expertise.  But isn't it frustrating when you can't find them?

Anyone in any business, or even working on a project, can use this guideline to develop a simple and effective marketing plan:

Goal - What is the purpose?  This is usually not mesurable, and offers general action.
Objective - Specific, measurable action, usually shorter term.
Target Market - specific type of client/patient/customer.
Messaging - what you say and how you say it.
Tactics - specific actions and techniques
Results - Did what you do worked?  Did it meet your objectives?

Remember, when you market from service and the heart, you're offering heart-centered marketing!

More Blogs

Featured Contributors

Benjamin Worgull has spent the past five years covering Badgers football, men's basketball and hockey for Badgernation.com. He writes exclusive articl...
Anna Unkovich is a dedicated teacher and trainer who committed her life to changing the world, one student at a time. With 40 years of teaching experi...
Kyle Austin is a terrific writer for MLive and serves as the beat writer covering MSU.  A graduate of Syracuse, Austin is a great writer and terrific...

Popular Articles

There are few health-related subjects more misunderstood than fasting. Today, fasting is little know...
As a doctor of chiropractic that specializes in the care of the spine during and after pregnancy, I...
As we move from spring to summer, our minds are turning to the great outdoors after a winter of hibe...

Popular Blogs

How do you feel about self healing?  I'd like to share a story from a colleague of mine (with her pe...
The week has flown by and I thought perhaps it was time for a little light-heartedness given the gro...
You can communicate and offer healing by touch.  Really? Really.    Lets first look at the langu...