Fri, July 12, 2013
Heart-Centered Service...Through Marketing?
Integrated healthcare practitioners are great at what they do:  provide healing on many levels - physical, emotional, mental and spiritual - plus offer guidance, support, information and education on leading a healthier lifestyle.  They are so focused on running the business and serving patients or clients, they may be missing a key component of service: heart-centered marketing. 

Many feel marketing is synonymous to 'selling' -  a concept they are uncomfortable embracing.  Or they just don't know how to reach a target market.  But Heart-Centered Marketing honors the compassion these health care providers have for their patients, because it's really about service.  "You can be the best healer in the world, but if no one knows how to find you, it doesn't matter." 

Healers want to help everyone, but for benefit of patients, I encourage them to specialize and focus.  You want to go to the best in the field, or a specialist with expertise.  But isn't it frustrating when you can't find them?

Anyone in any business, or even working on a project, can use this guideline to develop a simple and effective marketing plan:

Goal - What is the purpose?  This is usually not mesurable, and offers general action.
Objective - Specific, measurable action, usually shorter term.
Target Market - specific type of client/patient/customer.
Messaging - what you say and how you say it.
Tactics - specific actions and techniques
Results - Did what you do worked?  Did it meet your objectives?

Remember, when you market from service and the heart, you're offering heart-centered marketing!

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