
The man who stops advertising to save money is like the man who stops the clock to save time.
--Henry Ford
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
--Leo Burnett
Getting Started
So you’re ready to advertise - great! The following information should help you understand how to submit your ads, but if all of the file sizes begin to make your eyes blur and your head swim, just give us a call. We’ll walk you through it. Most of the information, except the technical details, is on the advertising contract. All ads require a signed contract. You can fax the contracts to us at (517) 668-9236. Click here to contact us for the advertising contracts, or here to ask for a copy of the 2009 Media Kit.
Advertorials
Advertorials should be planned at least a month in advance so we can set up a time to come out and interview you for the advertorial, take some pictures and establish a draft.
Display Ads
CoSozo Living and CoSozo Sources have display ads, you can advertise in one or all!
We accept the following file formats:
. JPEG
. PDF
. INDD
. EPS
. TIFF
All ad colors should be CMYK. Embed all fonts and make hi-resolution press-quality files.
We don’t accept:
ads designed in Microsoft Word or Publisher.
files with RGB, lab color or Pantone colors.
faxed business cards - you wouldn’t be happy with the final product, believe us!
Other Tips
Adobe Illustrator EPS files must have all linked images.
All fonts must be embedded or included on the disk or e-mail.
Please make sure your ad designs are to the specification sizes on the advertising contract.
NEWs Ads
NEWs ads feature an event and appear in CoSozo Living. Ads can be sent in an e-mail to
Classified Ads
Classified Ads can be sent in an e-mail to
and will appear in the next issue of CoSozo Living.
Submitting Display Ad Files
We prefer you e-mail your ads to us at
. Alternatively, you can send us a CD with the files to
ATTN: Advertising, CoSozo, 11661 Hidden Ridge Drive, Dewitt, MI 48820.
Design
If you need your ad designed for you, please indicate so on your advertising contract and call (517) 974-2915 to discuss your design needs.
Deadlines
All signed advertising contracts and payments are due by the ad space closing date listed on the Editorial Calendar. All ad materials are due by the ad material due date. No ad cancellations are allowed after the ad closing date.